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A History of Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet."

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In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research.

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Marketing has always been about connecting with your audience in the right place and at the right time.

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Today, that means you need to meet them where they are already spending time: on the internet.



Guide Digital Marketing

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online."

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But we still get a lot of questions from people all around the world about digital marketing.

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A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences.

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Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.



Define Digital Marketing

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online."

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From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

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The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.

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The goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.