Digital marketing encompasses all marketing efforts that use an electronic device or the internet."
In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research.
Marketing has always been about connecting with your audience in the right place and at the right time.
Today, that means you need to meet them where they are already spending time: on the internet.
Guide Digital Marketing
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online."
But we still get a lot of questions from people all around the world about digital marketing.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
Define Digital Marketing
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online."
From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
The goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.